Ron and Mary Napier launched Topeka Yard Cards with the snappy tagline: “Forget the card! Decorate the Yard!”
The yard
messages can say whatever the customer wants them to say, Ron Napier said.
Individual letters, each on stakes, are placed in the yard to spell out a variety
of messages. They’ve placed birthday messages, as well as a message celebrating
last week’s Topeka Gives event. Ron Napier, a retired educator and Realtor,
stumbled on the business by accident.
“I have an
acquaintance who lives in North Carolina, a former student of mine,” he said.
“His 13-year-old son had a birthday. The yard card company down in Charlotte
put up a yard card sign. It was really nice, so I was talking to him about that
sign.”
The yard
card sign company owner was the friend’s neighbor, Ron Napier said, so he got
in touch with her and she let them know what went into starting the business.
The two
launched their new business, supported entirely by word-of-mouth advertising
and Facebook ads, in May.
Mary
Napier said the signs are made of corrugated cardboard with a finish on them to
withstand light moisture. Each letter is staked, as are the fun signs that
feature balloons, stars and flowers.
More information about the business can be found at topekayardcards.com.
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